A Free Listing vs. Advertising – which is the best option?

With the Hangklip-Kleinmond Book delivered to local residents for the past 17 years, locals are used to receiving their copy in the post and start to look forward to it as December approaches.  Most business owners already know that it pays to list their businesses in the book and that a free listing can be beneficial in some cases.

So how do you know if a free listing is right for you or if you need to allocate a portion of your budget to include taking out an annual advertisement?