WEBSITES / PRINT DESIGN / BRANDING
Let me help you design effective marketing material for your business
Free advertising design for advertisements placed in The Hangklip-Kleinmond Book
My career as a freelance graphic and web designer started with a phone call and a leap of faith. It was 2006. I was working at a real estate business and the most valuable tool I had was this threadbare little local phone book. It was the only copy we had in the office, it was very outdated and falling apart at the seams. I had already phoned the book’s publisher a few times over the past couple of years to find out if we could advertise in the next edition. He said the Hangklip-Kleinmond area was too quiet and he had no interest in the local market or in publishing it again. He ended the conversation by saying: “Why don’t you do it if you love it so much?” As his words kept ringing in my ears, I discovered the first rule of successful sales – If you believe in the product, you can sell it. I knew from personal experience how often I use the book and how much I wanted a new one with all the new businesses in it. I knew there must be other people who felt the same. I resigned from my job with immediate effect and a singular mission in mind – Update The Book.
By 2023, I will have published 17 annual editions of the Hangklip-Kleinmond Book. Over the years I have established the book as a valued household companion and turned it from a stapled together black and white copy with outsourced maps to a glossy quality publication with full colour throughout. I have had the experience of doing business with thousands of advertisers from all walks of life including individuals with startup businesses in their garage, so-called ’bakkie builders’, and the marketing departments of big corporations. I have always offered free design services to the advertisers in the book. Having experience with providing print-ready materials, I received commissions to design advertisements for other publications, book covers and large format signage. Now, my services include designing websites, business cards, email signatures, logos, brochures, editorial design including magazine layout, and dealing with the printers on your behalf.
How I work
1. Get In Touch
You get in touch to tell me about your design needs. You can reach me according to your preference: Fill in the contact form, call or Whatsapp me on +27(0)72 290 8332, email me at email@example.com or send me a direct message on Facebook.
2. Free Consultation
We schedule a free consultation to talk about your business and design requirements. I would love to meet you and learn about your project, ideas and needs. We talk about the scope of the work and the timeline for the project to make sure everyone is on the same page. We discuss costs and payment terms upfront so that you know exactly what you are getting from the start. Once we agree to work together you pay the required deposit and we will start the project.
3. We Define Your Style
I send you a questionnaire to complete that will help me figure out what brand style you are looking for. We look at fonts, colours and other design elements that you feel are in line with the aesthetic that you are looking for.
4. Mood Board
I review your answers and create a mood board. This is a visual representation of the design elements we discussed, including your chosen fonts and colours with the respective colour codes. Once you approve this, I will start the design process.
5. Approvals and Edits
Soon after I start designing, I provide you with an example or sample of my progress to make sure that I understood the brief and that you are happy with the direction taken. For logo designs, I will provide you with 3 initial mock-ups. You will choose the winner which can be tweaked and edited until the final version is created. For web design and other graphic design projects, you will regularly be invited to view my progress. Editing will happen throughout the process until you are ready to sign off at which point the final payment will be due.
6. We go Live
We release your amazing new project or brand to the world. I will also share the news on my social media sites to help drive traffic to your new website. If the project was editorial design or other graphic design for print materials, I will provide you and/or the printers with the correct files ready for print.